Perspective is everything
I just came across the following Samsung digital camera ad and I had to share.
I think that it does a great job of being memorable with all the crazy characters and has a hook to keep you watching in order to find out how the pictures will turn out. I also think it relates very well to their younger demographic that they were targeting. Everyone wants to look good but younger people tend to be a bit more insecure about themselves and this video taps into that insecurity by showcasing a guide to taking better pictures of “yourself.” This is helps create a direct (and hopefully emotional) connection between the viewer and the product. Also, showcasing the photos in various online social media sites continues to build a connection between the benefits of this product and the viewers everyday life.
All in all I think that this is a well done commercial and I really enjoyed it. Now, if they only made a camera that subtracted 10 pounds I’d be all set.
