Creative Use of Stickers in Advertising
My favourite type of advertising is out-of-home/outdoor advertising. Strike that, my favourite type of advertising is creative advertising. I just happen to find outdoor advertising tends to have a more creative flair. I stumbled upon a site full of great outdoor gurrilla marketing examples. Funnily enough the website is http://www.creativeguerrillamarketing.com. Below are just a few of the examples of the creative use of stickers in advertising I found on that site. The full list can be found here.
1. Batman
These stickers were placed on footpath lights so that the bat signal was created when the lights were on. While I do think this is a creative use of the lights it’s hard to tell from this picture how well this actually worked. Unless there was an overhang, I doubt that the lights would be strong enough to project the bat symbol. However, it’s the freakin’ bat signal so it gets an automatic pass in my book.
2. Frontline Flea & Tick Spray
These giant floor stickers were placed in malls to promote Frontline’s flea mediation. There are two things that I like about this advertisement. The first is that it involves cute animals. Cute animals always get people’s attention. The second is that you become part of the advertisement.
3. Unicef Landmine
These stickers were created to bring awareness to landmines and were designed to blend in with the flooring. Once stepped on, the self-adhesive tops would stick to your shoe. When the sticker is removed the person would find a picture of a landmine and be informed that there are countries where they would now be dismembered. I like this advertisement because it is so simple, yet so powerful.
